Styled Shoots: Are They Worth It for Florists?

Styled shoots are basically the Instagram-worthy, dream wedding setups of the floral world. They’re a chance to flex your creative muscles, play with fresh designs, and collaborate with amazing vendors—all without the pressure of a paying client. Plus, you get stunning professional photos to level up your portfolio, attract your dream brides, and maybe even land a feature in a wedding magazine. And let’s be real, who doesn’t want a little extra exposure on Pinterest and Instagram? Styled shoots are also a great way to connect with planners, photographers, and other creatives who can send real business your way.

But let’s talk about the not-so-glam side. Styled shoots can be expensive—flowers aren’t cheap, and you’re fronting the cost with no guarantee of a return. Not to mention, they take up valuable time that could be spent on actual paying clients. There’s also the risk of miscommunication—if the vibe doesn’t match your brand or the photographer doesn’t capture the florals the way you imagined, it can feel like a wasted effort. And let’s not forget, some shoots never even get published, leaving your work unseen.

So, are styled shoots worth it? Totally—if you’re smart about them! Choose collabs that align with your brand, set clear expectations with vendors, and make sure you’re balancing these creative projects with actual paid gigs. When done right, styled shoots can help you build your dream brand, connect with the right people, and put your work in front of the couples who need your magic on their big day.